Web Development Ecommerce Link Building Case Studies

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.

Filed under: Ecommerce Press SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

“Above everything else, I am most pleased with the people behind Netconcepts. Throughout the entire project, promises were kept and expectations were exceeded.”

Filed under: Link Building SEO Testimonials Web Development | Email to a Friend | Printer-Friendly | 2 Comments »

Spread the word:      

Filed under: Seminars Web Development Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Presented by Stephan Spencer, Managing Director of Netconcepts:

• Search engine optimization
  You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you actually get your site to the top for those keywords and then to stay there? Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
• Improving conversion rate
  So you’ve got visitors to your site, but will they purchase? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
• Email marketing
  Email can get you in front of your customers and prospects without relying on them to remember to come back and visit your site. But pitfalls abound. Get it wrong just once and you’ll significantly trim your list and burn your relationships. Learn what it takes to make great campaigns and newsletters, get the permission you need from your intended audience, and then test your assumptions scientifically.
• Working with your web developer
  What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?

Presented by Kelly Goto, Principal, gotomedia, Inc.:

• Usability
• Information design
• Workflow
• Metrics for ROI from a user experience perspective

Filed under: Copywriting Email Marketing Seminars SEO Web Development Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.

Filed under: Ecommerce Press SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Why do we code in PHP rather than ASP? For reasons including price, capability, its “open source” and platform-agnostic nature, popularity, speed, security, and efficiency.

Filed under: Articles Web Development | Email to a Friend | Printer-Friendly | 5 Comments »

Spread the word:      

Usability. Boring but crucial, it’s about making your website easy and intuitive to use. Users shouldn’t need to learn how to use your site. Put stuff where people expect it.

Filed under: Articles Usability Web Development | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

We recommend writing web scripts in PHP, not CGI / Perl. PHP is much better suited to the Web and takes less “overhead,” meaning that scripts will run faster and the server will be able to handle more simultaneous users on your site. Here’s Why…

Filed under: Articles Web Development | Email to a Friend | Printer-Friendly | 5 Comments »

Spread the word:      

How to Create Email Campaigns That Drive Action and Build Relationships
Learn how to develop objectives and strategies for implementing email communication campaigns that involve email newsletters and promotional emails.
Deliverable is a 2-3 month email campaign.

How to Decipher Your Web Trends to Maximize Results
Learn how to develop, track, maintain, analyze and utilize the large volumes of data available and turn that into useful information you can use to manage and optimize your business.
Deliverable is to develop historical data, current benchmarks and an understanding of what to measure, why to measure it and what it means.

Developing Strategic and Creative Methodologies For Increasing Results

Learn how to increase your conversion rate one step at a time. You goals are for prospects to make purchases, or subscribe, or register, or make referrals. Each of these goals is a “macro-action,” and you can measure its conversion rate. Every one of your macro-actions is composed of a series of smaller micro-actions.

Deliverable is to develop an efficient conversion system matching your selling process to your prospect’s buying decisions by dealing with real examples from your website.

Development Doesn’t Have to be Rocket Science
Learn how to communicate effectively with web developers about what your requirements are. Did you know that of all software development projects are failures? Did you know that 80% of development costs are incurred after the initial project is delivered?
Deliverable is to take your project from concept to wireframe, to storyboard to final prototype independent of what technology your company uses by effectively creating a prototype of an application you want to have developed.

Filed under: Copywriting Email Marketing Seminars Web Development | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: